Introduction of a New Corporate Structure and Strategic Focus on Financial Growth

Company: Zeleros, a Deep-Tech startup specializing in Hyperloop and electric transportation systems based in Valencia, Spain.

Situation: The company has outgrown the startup phase, with the strategic goal of increasing its workforce from 65 to over 100 employees to fulfill contractual obligations from funding programs and achieve set development targets.

Objective: Transitioning from a startup organization to a matrix structure, introducing a program organization, and concentrating on products for medium-term financial growth derived from extensive company expertise.


  • Implementation of a program organization coupled with a matrix structure for development teams, aiming for high flexibility and efficiency of available resources.
  • Definition of three programs with their respective program goals.
  • Derivation of two product families from the strategic goals: battery technology and logistics applications utilizing existing technology (linear motor, levitation technology).
  • Creation of a new corporate structure/organigram based on feedback from both management and employees.
  • Workshops, employee discussions, surveys, and evaluation of improvement suggestions.
  • Introduction of lessons learned and Continuous Improvement Program (CIP).


  • Teams have recognized and embraced the benefits and optimization of collaboration in the new structure.
  • Introduction of 5 Functional Team Leads and one Chief Engineer. Employees and teams have well-defined roles, and interfaces are defined.
  • Goals, including those at the employee level, were defined based on the changed organization. A end-of-year goal achievement process was adopted and positively feedbacked.
  • The integration of the “Business Intelligence” and “New Business Development” teams was successfully implemented in the program process. This aligns with the overarching company strategy, focusing on medium-term financial growth and independence.
  • Duplication and interface friction were significantly reduced, not only enhancing efficiency but also greatly influencing overall employee satisfaction.